Influencer marketing agency in India
Influencer marketing for every gully of India.
We find, vet and run the creators your buyers already trust, in every city and every language, and report every rupee back to reach, engagement and sales.
Real creator content from campaigns our team has run
01भाषाLanguage
India doesn’t scroll in one language.
Your buyer in Coimbatore trusts a Tamil reviewer. Your buyer in Indore trusts a Hindi food creator. We cast both, brief both, and run them as one campaign with one report.
Regional language influencer marketing
02भरोसाTrust
Followers are easy to buy. Trust isn’t.
Every creator we propose is scored out of 100 before you ever see their name. Below 60, they’re out, however big they are.
- 30
Audience authenticity
Real people, in the right cities and age groups. Growth history and follower quality checked.
- 25
Engagement quality
Saves, shares, real comments and views per follower, not just a rate.
- 20
Buyer fit
How closely their audience matches the people who buy from you.
- 15
Content craft
Hooks, story and how naturally they carry a brand without losing their audience.
- 10
Brand safety
Past controversies, competitor deals and disclosure habits.
03पैमानाScale
One post is a moment.
Two hundred is a movement.
Micro-creators in volume for trust, a few big names for the moment, and creator ads to put the best posts in front of millions more.
The team behind Influencer Gully has
100+brands served
50K+creators
250+campaigns run
200+cities reached
Brands our team has worked with
What we run
Pick a platform, a creator type, a format or a goal. Most programmes combine three: creators for trust, content for ads and paid reach for scale.
- 01InstagramReels, Stories, collabs, partnership ads
- 02YouTubeReviews, integrations, Shorts
- 03Micro and nano50 to 500 creators at once
- 04Regional languagesNine languages, one brief
- 05UGC for adsCreator-made ads you own
- 06Creator adsWhitelisting and partnership ads
- 07LaunchesSeeding, teasers, launch-day waves
- 08CelebritiesBig names, negotiated and protected
A creator in every gully
Local creators who live where your buyers live, run as one national campaign. Pick a city.
04रास्ताThe route
From brief to live in three weeks
One strategist owns your campaign end to end, and is on WhatsApp whenever you need them.
- Day 001
Brief
Twenty minutes on your product, buyer, budget and dates.
- 48 hours02
Creator plan
Named shortlist with Gully Scores, content ideas, timeline and cost. You approve every name.
- Week 103
Contracts
Fees, deliverables, usage rights and exclusivity in writing. Product shipped.
- Week 204
Content
Scripts and drafts checked for message, claims and ASCI disclosure before you sign off.
- Week 305
Live
Posts go out on schedule. The winners become creator ads.
- Every week06
Report
Reach, views, engagement, clicks and sales, and what to do next.
Before you spend a rupee
Free guides and tools our team uses every day. No sign-up.
Questions brands ask us
Influencer Gully is an influencer marketing agency in India, based in New Delhi. Our team has run 250+ campaigns for 100+ brands and works with a network of 50,000+ creators across 200+ cities. We plan creator campaigns on Instagram, YouTube and regional platforms, vet every creator, handle contracts, ASCI disclosure and payments, and report results against targets agreed before launch. More about us.
Influencer marketing agency FAQs
What does an influencer marketing agency do?
An influencer marketing agency plans the campaign, finds and vets creators, negotiates fees and usage rights, writes briefs, approves content, makes sure every post is disclosed under ASCI rules, pays creators (with TDS), amplifies the best posts with ads, and reports results. Influencer Gully does all of it, or any part you need.
How much does influencer marketing cost in India?
Creator fees range from a few thousand rupees for a nano creator’s Reel to several lakh for a mega creator. A micro-influencer Reel typically costs ₹8,000 to ₹80,000. See our influencer rates guide or try the cost calculator.
Is there a minimum budget?
No fixed minimum. A focused pilot with 10 to 20 micro-creators can start from a few lakh rupees, and we will tell you honestly if your budget is better spent on UGC or a smaller test first. Our pricing page explains how we charge.
How do you choose the right influencers for my brand?
We start from your buyer, not from follower counts: who they are, where they live, what language they scroll in. Every candidate is scored on audience authenticity, engagement quality, buyer fit, content craft and brand safety (our Gully Score). You approve every creator before anything is booked.
Micro-influencers or big influencers: which is better?
Micro-influencers usually win on trust, engagement and cost per engagement; macro and celebrity creators win on fast reach and moments. Most campaigns mix both. Read micro vs macro influencers.
How do you measure results?
We agree targets before launch: views, reach, engagement, clicks, code redemptions, installs or sales, and cost per result. You get a live tracker during the campaign and a closing report with what to do next. See how to measure influencer ROI.
Do you follow ASCI influencer guidelines?
Yes, on every post: clear disclosure labels, no misleading claims, qualified creators for health and finance, and checks before content goes live. Our ASCI guidelines explainer covers the rules.
Do you work outside Delhi?
Yes. We are based in New Delhi and run campaigns across India, with creators in 200+ cities and every major language. See our city pages.
05शुरुआतStart here
Put your brand in every feed that matters.
Tell us what you’re selling, who buys it and your rough budget. Within 48 hours you get named creators, a content plan and a cost estimate. Free, and no obligation.
- A named strategist, not a ticket queue
- Every creator vetted before you pay
- ASCI disclosure, contracts and TDS handled
- Weekly numbers on reach, clicks and sales
Prefer to talk? WhatsApp +91 97112 38245