Most agencies sell influencer marketing as one service among twenty. We built Influencer Gully to do only this, because doing it well takes more than a contact list: it takes a vetting method, airtight paperwork, compliance discipline, and reporting that connects posts to business results.
Where we come from
Over the years our team has run 250+ campaigns for 100+ brands, built a network of 50,000+ creators and reached audiences in 200+ cities. Brands our team has worked with include Google, Flipkart, Unacademy, OPPO, vivo, Philips, Bajaj Auto, KTM, ITC, Lenskart, Starbucks, Bombay Shaving Company, Pee Safe and EatSure.
That work taught us where influencer budgets leak: creators with bought followers, briefs that produce ads nobody watches, posts without disclosure that put brands at risk, and reports that count reach nobody can spend. Influencer Gully takes that network and operating discipline and points them at one job, influencer marketing, for brands selling to every Indian audience.
Why "Gully"
India doesn't scroll in one language or one city. The creators who move buyers are often not the biggest names but the trusted voices of a particular lane: a Tamil tech reviewer, a Lucknow skincare creator, a Marathi mom vlogger, a Delhi college stylist. Our name, and the Delhi street sign in our logo, is a promise to find those voices in every gully your buyers live in, and to run them as one well-managed national campaign.
What we believe
- Creators are cast for your buyer, not for their follower count. Every name we propose is scored out of 100 with our Gully Score, and you see the reasons.
- Fees should be visible. Creator fees pass through at cost and our fee is a separate line. See pricing.
- Compliance is part of the craft. Every post carries a clear disclosure label under the ASCI guidelines, health and finance creators are checked for the qualifications the rules require, and creator payments go out with TDS handled. Our ASCI guidelines explainer is free for anyone to use.
- Numbers decide. We agree targets before launch and report cost per view, per engagement and per result, not just reach.
- Small, specific promises. A reply in 2 working hours. A creator plan within 48 hours. Campaigns live in two to three weeks.
What we won't do
We won't book creators with bought followers or engagement pods. We won't run undisclosed ads. We won't mark up creator fees inside a blended number. We won't sell or share creator lists. And we won't promise sales we can't measure.
Who we work with
Consumer brands launching products, D2C brands that need content and customers, apps that need installs, and established companies that want creators to become a permanent channel. Our deepest experience is in beauty, fashion, D2C, food, tech, apps, education and automotive. We also run finance and health campaigns, where creator selection is stricter.
The team
Influencer Gully is led by its founder, Nitish Ranjan. Every client gets a named strategist who owns the campaign from brief to report, backed by creator managers, a compliance check on every post and a reporting analyst.
New to influencer marketing? Start with our complete guide to influencer marketing in India, check what creators charge, or send us a brief.
Frequently asked questions
Which company runs Influencer Gully?
Influencer Gully is a brand of Peak Pitch Marketing LLP, registered in New Delhi. Contracts and invoices are issued by Peak Pitch Marketing LLP.
Where are you based?
In New Delhi. We run campaigns across India with creators in 200+ cities and travel for shoots, launches and events. See our city pages.
Do you work with small brands and startups?
Yes. Many of our best campaigns are for young D2C brands and apps. We will tell you honestly what your budget can do and where to start. Read how we price.
Do you own or manage creators exclusively?
No. We are not a talent agency, so we have no incentive to push our own roster. We cast the creators who fit your buyer, from our network of 50,000+ creators and beyond it.
