91 guides and articles
Influencer marketing, explained for Indian brands
Everything we wish brand managers knew before their first campaign: what creators charge, how to vet them, how to pay them legally and how to tell if it worked.
Start here
- GuideInfluencer marketing in India: the complete guideWhat it is, what it costs, how to run it and how to measure it, in one place.
- GuideInfluencer rates in India (2026)What creators charge by tier, platform and format, and what moves the price.
- GuideASCI influencer guidelines, explainedDisclosure labels, health and finance rules, penalties, and a checklist for brands.
- GuideInfluencer marketing glossary80+ terms, from barter to whitelisting, in plain English.
Browse by topic
- 10 articlesRates and budgetsWhat creators charge, how agencies price and how to set a budget that works.
- 15 articlesStrategy and planningHow to plan influencer marketing that sells, from first pilot to always-on programme.
- 11 articlesFinding and vetting creatorsWhere to find the right creators, how to approach them and how to check they are real.
- 10 articlesInstagram, YouTube and platformsFormats, features and playbooks for every platform Indian buyers scroll.
- 11 articlesRules, tax and contractsASCI, consumer law, SEBI, TDS, GST, usage rights and contracts, explained for brands.
- 10 articlesMeasurement and ROIKPIs, tracking, attribution and reporting that answer "did it work?"
- 9 articlesCampaign ideas and seasonsFestival, sale-season and moment-based influencer campaign ideas for India.
- 6 articlesIndustry playbooksCategory-specific influencer playbooks beyond our main industry pages.
- 3 articlesExplainersPlain-language answers to the questions brands and creators ask most, in English and Hinglish.
- 2 articlesCreators and the marketIndia’s creator economy, trends, statistics and the creator side of brand deals.
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Latest articles
- Finding and vetting creatorsEngagement pods explained: how to detect them and why they waste influencer budgetEngagement pods explained: what they are, the kinds on Instagram and LinkedIn, a five-test detection worksheet and why pod engagement wastes influencer budget.
- Rules, tax and contractsAI-generated content rules for influencers in India: what to label and what is bannedAI content rules for influencers in India: ASCI's 2026 synthetic content guideline, the IT Rules amendment, when a label is needed and what is banned.
- Strategy and planningAlways-on vs campaign influencer marketing: budgets, calendars and when to use eachAlways-on vs campaign influencer marketing in India: how to split an annual creator budget, plan a calendar and choose bursts, a steady programme or both.
- Rates and budgetsBarter collaboration with influencers: a brand's guide for IndiaBarter collaboration with influencers in India: how it works, who accepts it, fair value, ASCI free gift labels, tax on kept products and how to move to paid.
- ExplainersBrand Collaboration Kaise Kare? Creators ke Liye Step-by-Step GuideBrand collaboration kaise kare: deals kaise milti hain, barter vs paid, kitna charge karein, disclosure label aur tax basics. Creators ke liye Hinglish guide.
- Measurement and ROIBrand lift in influencer marketing: surveys, search lift and holdoutsHow to measure brand lift from influencer marketing in India: survey sample sizes, branded search lift, platform lift studies and geo holdouts, with examples.
- Rates and budgetsCelebrity endorsement cost in India: published fee ranges and what drives themCelebrity endorsement cost in India: the 2026 published fee ranges, what drives a celebrity fee, how talent managers work and what to settle in the contract.
- Campaign ideas and seasonsDiwali influencer marketing ideas for brands in India: eleven campaigns, dated for 2026 and 2027Diwali influencer marketing ideas for Indian brands: eleven formats, a 15-week timeline for 29 October 2027, budgets from published rates and ASCI rules.
- Rules, tax and contractsDPDP Act and influencer marketing: what brands must do with creator-campaign dataWhat the DPDP Act and Rules mean for influencer campaigns in India: lead forms, giveaways, creator KYC, children's data, notices, contracts and penalties.
- Measurement and ROIEarned media value explained: what EMV is, why it misleads and what to use insteadEarned media value explained for Indian brands: how EMV is calculated, why one campaign can score 5x higher or lower, and better metrics to report instead.
- Campaign ideas and seasonsEid and Ramadan influencer campaigns in India: dates, eleven ideas and how to do it respectfullyEid and Ramadan influencer campaigns in India: 2026 and 2027 dates, moon-sighting plans, eleven ideas from sehri to Chaand Raat, budgets and respect rules.
- Rules, tax and contractsEndorsement guidelines in India: what the Consumer Affairs rules requireConsumer Affairs endorsement guidelines in India: the Endorsement Know-hows, the 2022 misleading ads guidelines, due diligence and fines up to ₹50 lakh.
- Rules, tax and contractsExclusivity clause in an influencer contract: what to ask, pay and nameExclusivity clause in an influencer contract, India: scope, length, named competitors, the 30 to 150 percent price uplift, carve-outs and breach remedies.
- Rules, tax and contractsFinfluencer rules in India: what SEBI lets brands and creators doSEBI finfluencer rules explained: the 2024 circular and 2025 FAQs, what regulated brands and creators can and cannot do, and how to vet a finance creator.
- Rules, tax and contractsHealth influencer rules in India: who may say what, and what you cannot claimHealth influencer rules in India: ASCI's qualification rule, Consumer Affairs disclaimers, and the 1954 Act that bars ads claiming to cure 54 listed conditions.
- Campaign ideas and seasonsHoli influencer campaign ideas for brands in India: twelve formats and the rules around themHoli influencer campaign ideas for Indian brands: twelve formats, 2027 dates (22 March), a countdown plan, published-rate budgets, consent and skin-claim rules.
- Strategy and planningHow many influencers do you need? The maths from reach and frequencyHow many influencers do you need for a campaign in India? A four-line formula from reach and frequency goals, three worked examples and the caps on it.
- Strategy and planningHow to choose an influencer marketing agency in IndiaHow to choose an influencer marketing agency in India: what agencies do, agency vs platform vs in-house, 15 questions, red flags and a 100-point scoring sheet.
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- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales