Industries
Influencer marketing built for your category
A skincare launch, a credit card and a biryani chain need different creators, different proof and different rules. Here is how we cast and run campaigns in each.
- Beauty and skincareTutorials, routines and honest reviews from creators who know actives from ads.
- Fashion and apparelLookbooks, try-ons and drops styled by creators with taste and trust.
- D2C brandsCreator programmes built around CAC, ROAS and repeat purchase, not vanity reach.
- FMCG, food and beverageRecipes, taste tests and kirana-to-quick-commerce reach in every language.
- Fintech and BFSISEBI- and ASCI-aware finance creators for apps, cards, loans and investing.
- Tech and gadgetsUnboxings, reviews and comparisons from tech creators people trust before they buy.
- Gaming and esportsStreamers, BGMI and Free Fire creators, and launch campaigns for games and gaming gear.
- Edtech and educationTeachers, toppers and student creators for courses, test prep and study abroad.
- Travel and hospitalityStays, trips and destination campaigns with creators who make people book.
- Health, wellness and fitnessQualified health creators and fitness coaches, within ASCI health rules.
- Parenting and babyMom and dad creators for baby care, kids’ products and family brands.
- Automotive and EVBike, car and EV creators for launches, test rides and dealer footfall.
- Apps and startupsInstalls, sign-ups and first transactions driven by creators, tracked to the event.
- Restaurants and QSRFood bloggers and local creators who fill tables and drive delivery orders.
Why category experience matters in influencer marketing
Creator fit is mostly category fit. A beauty audience expects ingredient talk and before-and-after honesty; a fintech audience needs a creator who can explain fees without breaking SEBI rules; a gaming audience will call out a forced integration in the first ten seconds. Each industry page below covers the creator types we cast, the formats that convert, typical budgets, the compliance points to watch and an example campaign plan.
Frequently asked questions
Do you specialise in any industry?
Our team’s deepest experience is in consumer brands that sell to 18 to 35 year olds: beauty, fashion, D2C, food, tech, apps, education and automotive. We also run finance and health campaigns, where creator selection is stricter because of ASCI and SEBI rules.
Will you work with my competitors?
We do not run competing brands in the same category at the same time without telling both. Creator exclusivity windows are written into contracts when you need them.
My category is regulated. Can influencers still promote it?
Often yes, within rules. Finance creators must follow SEBI and ASCI requirements and health claims need qualified creators. Read our ASCI guidelines explainer or ask us for a compliance check.
Start a campaign
Tell us what you’re selling. We’ll show you who should sell it.
Share your product, budget and timeline. Within 48 hours you get a shortlist of vetted creators, a content plan and a cost estimate, free and without obligation.
- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales