Free tool
Engagement rate calculator
Check whether a creator’s audience is real and paying attention. Enter average numbers from their last 10 posts and compare them with typical Indian engagement for their size.
How to read the result
Engagement rate is a quick filter, not a verdict. A rate far below the typical range usually means bought followers or an audience that has moved on; a rate far above it can mean a genuinely loved creator or an engagement pod. Before we book anyone we also check reach per follower from insights, audience city and age split, follower growth over 90 days and the quality of comments. That is the basis of our Gully Score.
Budgeting next? Use the influencer cost calculator or read what influencers charge in India.
Frequently asked questions
How do you calculate engagement rate?
Add likes, comments, shares and saves on recent posts, divide by followers and multiply by 100. Use the average of the last 10 to 12 posts, excluding giveaways and paid boosts, for a fair picture.
What is a good engagement rate on Instagram in India?
Smaller accounts engage more. As a rule of thumb: nano 5–10%, micro 3–6%, mid-tier 1.5–4%, macro 1–2.5% and mega 0.5–2%. Read our engagement benchmarks for detail.
Can engagement be faked?
Yes: engagement pods, bought likes and comment bots. Look for generic comments ("nice pic 🔥"), sudden follower jumps and audiences from countries the creator never talks to. Our fake follower guide has a full checklist.
Should I use engagement rate or reach rate?
Both. Engagement rate is public; reach and views per follower come from the creator’s insights, which we always ask for before booking. Reels are often judged better on views per follower than on likes.
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- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales