Brands need creators who know their audience. Creators need brands that pay fairly, brief clearly and don't ghost after the post goes live. We sit in the middle and make both sides easier to work with.
What you get
- Paid brand collaborations matched to your niche, city, language and audience, not random mass DMs.
- Clear briefs with the product truth, the one message to land, what you can and can't say, deadlines and examples. Your voice stays yours.
- Contracts for every deal, with deliverables, revision rounds, usage rights and payment dates in writing.
- On-time payments by bank transfer, with TDS handled correctly.
- Long-term work: creators who deliver well get rebooked and invited to ambassador programmes, events and launches.
How it works
- Join the network with the form on this page. It takes two minutes.
- We review your profile: your niche, audience, engagement and content. We may ask for audience insights screenshots so we can pitch you accurately to brands.
- We send you campaigns that fit on WhatsApp or email, with the brief, deliverables, fee and timeline. You choose what to accept.
- You create, we approve, you post. Share your concept and draft; we check message, claims and disclosure, then you go live on the agreed date.
- You get paid after the post is verified, as per your contract.
What brands look for (and how we score creators)
We score every creator with our 100-point Gully Score before proposing them to a brand. The five things that matter most:
| What we look at | Why it matters | How to improve it |
|---|---|---|
| Audience authenticity | Brands pay for real people in real cities | Never buy followers or join engagement pods |
| Engagement quality | Saves, shares and real comments show trust | Talk to your audience; reply to comments |
| Buyer fit | Brands want your audience, not just your reach | Keep a clear niche and content pillars |
| Content craft | Strong hooks and natural brand integration | Study what makes your best posts work |
| Brand safety | Brands avoid controversy and undisclosed ads | Disclose every collaboration, every time |
Curious how your numbers compare? Try our free engagement rate calculator and see what creators charge in India.
The rules we follow (and you should too)
Every collaboration is disclosed under the ASCI guidelines for influencer advertising. Gifted products and barter deals count as collaborations and must be disclosed too. Health and finance creators need the qualifications the rules require before they make claims. Income from brand deals, including products you keep, can be taxable. Read our guides to the ASCI guidelines, TDS and GST on influencer payments and barter collaborations.
Who we're looking for
Creators of every size in beauty, fashion, food, tech, gaming, finance, fitness, travel, parenting, education, auto, comedy and lifestyle, in every Indian language and city. Regional-language creators and creators outside the metros are especially welcome: brands increasingly want trusted local voices.
Are you a brand instead? See how we work with brands or read our guide to influencer marketing in India.
Frequently asked questions
Do you charge creators to join?
No, never. Joining is free, and we don't take a cut of your fee from the brand. We earn our fee from brands.
What follower count do I need?
There is no minimum. Brands increasingly work with nano and micro-creators because their audiences trust them. What matters is real engagement, a clear niche and content brands are proud to sit next to.
How will I get paid?
By bank transfer after your deliverables go live and are verified, as set out in your contract. TDS is deducted where the law requires and reflected in your Form 26AS. If you are registered for GST, invoice with GST.
Do I have to use a disclosure label?
Yes. Every paid, gifted or barter collaboration must be clearly disclosed under the ASCI guidelines, for example with an 'Ad' or 'Collab' label and Instagram's paid partnership tag. Our ASCI guide explains how.
Can I say no to a brand?
Always. You see the brief, deliverables, fee and usage rights before you agree. Say no to anything that doesn't fit your audience or values.
Which cities and languages do you work with?
All of them. We run campaigns in every major Indian language and in 200+ cities, from metros to small towns.