Influencer media kit template: a one-page kit brands actually read

An influencer media kit should fit on one page and answer what a brand asks before it books you: who you are, who watches, how your posts perform, what you have made, what you sell and on what terms. Fill the nine blocks below with dated numbers, send the PDF with your pitch, and refresh it every month. A brand will check each number against your public profile, so a short true kit does more for you than a long glossy one.

This post is the creator's template. If you want to see how a brand reads one, our brand-side post on what to look for in an influencer media kit lists the checks and red flags. For the price lines, see what creators charge in India, and for the wider market your kit sits in, read our guide to influencer marketing in India.

What the brand does with your kit

A brand manager opens your kit, then your profile. They compare followers today with the kit, look at the last ten Reels for views, and open your audience screenshots for cities and age. Then they forward the page to someone who approves budget. That person may never open your profile, so the kit has to survive being read alone on a phone.

Build for that second reader. Plain labels, big numbers, dates on everything and no jargon you would not use out loud.

The nine-block template

A copy-and-paste version

Paste this into any design tool or a plain document, then fill each blank.

[Your name] | [niche in one line], [city], [languages]

Audience (insights dated [date]): [followers today] followers. Top cities: [city] [%], [city] [%], [city] [%]. Age: [band] [%]. Women [%], men [%].

Performance (last 10 Reels, [date]): median [views] views, [accounts reached] accounts reached in 30 days, engagement [%] (likes + comments + saves + shares, divided by followers, average of last 12 posts).

Best work: [link 1], [link 2], [link 3]. Typical work: [link 4], [link 5], [link 6].

Past brands: [brand, month, deliverable, link] (gifted posts marked as gifted).

Services: [Reel up to ___ seconds, Story set of ___ frames, carousel, YouTube integration]. Includes concept, shoot, edit, captions and ___ revision rounds.

Terms: turnaround ___ days after product reaches me. Every paid post carries the platform partnership label plus an on-screen Ad or Collab label. GST: [registered, number / not registered].

Contact: [email] | [phone]. Rates on request.

A filled example

Where each number comes from

Use your platform's own insights, and save a dated screenshot of each screen.

Menu names change, so if you cannot find a screen, search the app for "insights" or "analytics". Our brand-side post on reading audience insights shows what brands do with each screen.

Use medians and state the formula

Brands trust a kit that does not flatter itself. In a 2025 study reported by MediaNews4u, 39% of marketers said engagement rate and 36% said content quality are better indicators of performance than reach. Two habits do most of the work.

Use the median, not the average. One viral Reel can lift an average views figure for months. List your ten views in order and take the middle. If you want to show the peak, label it as your best Reel, with its date.

Say how engagement was calculated. The formula in our engagement rate calculator is likes, comments, saves and shares added up, divided by followers and multiplied by 100, averaged over the last 10 to 12 posts. Typical Instagram ranges used on this site are:

These are benchmarks from published guides, not rules, and our engagement benchmarks post explains how far to trust them. If your number sits well above the range, expect a brand to look at your comments for pod activity; see engagement pods explained.

Page two: rates and terms

Put prices on their own page so you can send them after a brand tells you the scope. List a price per deliverable and what it covers, then each extra on its own line.

The ₹18,000 and ₹6,000 are invented to match the example above. Percentages follow the ranges published in rate guides, which are asking prices and not audited data. How to choose your own numbers is in how much to charge as an influencer in India, and the brand-side view of the same lines is in our rate card guide. To see what each right means, read usage rights for influencer content.

State your GST position plainly, because a 2026 vendor survey, covered by Campaign India, found only 15.2% of creators are registered as a business entity or GST individual. If you are not registered, say so and do not add GST. Our post on GST registration for influencers explains when that changes.

The trust block

Brands share responsibility with you for disclosure, so show that you know the rules. One line is enough: every paid, gifted or barter post carries the platform's partnership tool and an on-screen label such as Ad or Collab, as ASCI requires. Details are in the ASCI guidelines guide.

Add your turnaround, your approval steps and who signs contracts. Brands remember a creator who says "draft in five days, two revision rounds" more than one with a lovelier layout.

Brands that cast micro creators in bulk, as we do in our micro and nano influencer service, compare dozens of kits side by side. The ones that make the shortlist have the same fields in the same places, so keep the nine blocks in the order shown.

The nano version: five facts

Under 10,000 followers, a full kit can look inflated. Send this instead, in the body of your message or on one page:

1. Followers today
2. Median views on your last 10 Reels
3. Top three audience cities, from a dated screenshot
4. Links to up to three recent posts, with brand posts marked
5. Your price for a Reel and a Story set, with rights stated

Mistakes that make a kit untrustworthy

• Peak numbers presented as typical. "Up to 800K views" tells a brand your best day.
• Undated screenshots. A brand cannot tell if they are from last week or last year.
• A logo wall with no links. Brands check; an unverifiable list reads as padding.
• One price for everything. Rights and exclusivity belong on separate lines.
• A kit that does not match your profile. If followers or views differ, the brand believes the profile.

The message that carries the kit

The kit does not replace the email. Send three lines and attach the PDF:

Hi [name], I make [niche] content in [language] from [city]. My last 10 Reels have a median of [views] views and my audience is [share]% in [city or region], which looks close to your buyer. Kit attached; I will send rates once I know the scope. Happy to share a fresh insights screen share if useful.

That message names one number that matters to the brand, offers proof and makes replying easy. Our post on how to pitch brands builds the full pitch around it.

Send it and keep it fresh

Name the file with your name and the month, such as yourname-media-kit-nov-2026.pdf, and keep it small enough to open on a phone. Put a short link version in your bio. Each month, replace the screenshots, recompute your medians and update the date.

You can use the same kit when you pitch brands, when you apply to networks and when an agency asks for your numbers. If you want briefs to come to you, join the Influencer Gully network on the for creators page. It is free, and when we review a profile we look at the same things this kit shows: niche, audience, engagement and content.