15 articles
Rules, tax and contracts
ASCI, consumer law, SEBI, TDS, GST, usage rights and contracts, explained for brands.
- Rules, tax and contractsInfluencer invoice template for India: every field, the GST line and the TDS noteInfluencer invoice template for India: a field-by-field layout with GST and TDS lines, variants for unregistered creators and agencies, and common errors.
- Rules, tax and contractsInfluencer marketing agency contract template: the clauses a brand should checkInfluencer marketing agency contract template for Indian brands: scope, fees, approvals, liability, IP and termination clauses, with a checklist and wording.
- Rules, tax and contractsInfluencer payment terms in India: advances, milestones and when to payInfluencer payment terms in India: advance, milestone and pay-on-live structures by creator tier, what verified means, a payment window and clause wording.
- Rules, tax and contractsMorality clause in an influencer contract: triggers, remedies and fair wordingMorality clause in an influencer contract, India: concrete triggers, a three-tier remedy ladder, look-back checks, mutual wording and sample clauses for brands.
- Rules, tax and contractsAI-generated content rules for influencers in India: what to label and what is bannedAI content rules for influencers in India: ASCI's 2026 synthetic content guideline, the IT Rules amendment, when a label is needed and what is banned.
- Rules, tax and contractsDPDP Act and influencer marketing: what brands must do with creator-campaign dataWhat the DPDP Act and Rules mean for influencer campaigns in India: lead forms, giveaways, creator KYC, children's data, notices, contracts and penalties.
- Rules, tax and contractsEndorsement guidelines in India: what the Consumer Affairs rules requireConsumer Affairs endorsement guidelines in India: the Endorsement Know-hows, the 2022 misleading ads guidelines, due diligence and fines up to ₹50 lakh.
- Rules, tax and contractsExclusivity clause in an influencer contract: what to ask, pay and nameExclusivity clause in an influencer contract, India: scope, length, named competitors, the 30 to 150 percent price uplift, carve-outs and breach remedies.
- Rules, tax and contractsFinfluencer rules in India: what SEBI lets brands and creators doSEBI finfluencer rules explained: the 2024 circular and 2025 FAQs, what regulated brands and creators can and cannot do, and how to vet a finance creator.
- Rules, tax and contractsHealth influencer rules in India: who may say what, and what you cannot claimHealth influencer rules in India: ASCI's qualification rule, Consumer Affairs disclaimers, and the 1954 Act that bars ads claiming to cure 54 listed conditions.
- Rules, tax and contractsInfluencer contract in India: the 14 clauses that matterInfluencer contract in India: the 14 clauses that matter, from deliverables and ASCI disclosure to usage rights, exclusivity and TDS, with a checklist.
- Rules, tax and contractsInfluencer disclosure hashtags in India: #ad, #collab and what countsWhich influencer disclosure hashtags count under ASCI rules: #ad, #sponsored, #collab, #gifted. Where the label goes in a Reel, Story or post, and the mistakes.
- Rules, tax and contractsTDS 194R and GST on influencer payments: what brands must doTDS 194R and GST on influencer payments in India: the 10% rule, the ₹20,000 threshold, barter, GST at 18%, the 2025 Act renumbering and worked examples.
- Rules, tax and contractsUsage rights for influencer content in India: what you are buyingUsage rights for influencer content in India: what they cover, how long to buy, paid-ad and perpetual rights, and how each one changes the creator's price.
- Rules, tax and contractsVirtual influencers in India: ASCI's disclosure rules and how brands use themVirtual influencers in India: ASCI's definition and 'not a real human' rule, the extra AI label, claims limits, how brands use them and a vetting checklist.
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