15 articles
Rates and budgets
What creators charge, how agencies price and how to set a budget that works.
- Rates and budgetsHow to value a barter collaboration: a fair-swap test for brands and creatorsHow to value a barter collaboration in India: compare retail, cost and tax value with the cash fee, work out a coverage ratio and spot when barter is unfair.
- Rates and budgetsInfluencer whitelisting cost in India: the fee uplift, the media spend and the totalInfluencer whitelisting cost in India: a 60 to 120% fee uplift or 20 to 50% per 30 days, plus ad media at 2x to 4x the creator fee, with worked totals.
- Rates and budgetsLinkedIn influencer rates in India: what creators charge and how to price a postLinkedIn influencer rates in India: asking prices from ₹10,000 to ₹2.5 lakh a post, why two sources disagree, and how to price on impressions and audience.
- Rates and budgetsPodcast sponsorship rates in India: mid-roll, sponsored episodes and what a download costsPodcast sponsorship rates in India: ₹30,000 to ₹3 lakh for a host-read mid-roll, ₹1.5 to ₹15 lakh for a sponsored episode, and how to price on downloads.
- Rates and budgetsRegional language influencer rates in India: what really moves the priceRegional language influencer rates in India: the 40 to 60% YouTube discount, why Instagram has none, and how reach, translation and audience change a quote.
- Rates and budgetsBarter collaboration with influencers: a brand's guide for IndiaBarter collaboration with influencers in India: how it works, who accepts it, fair value, ASCI free gift labels, tax on kept products and how to move to paid.
- Rates and budgetsCelebrity endorsement cost in India: published fee ranges and what drives themCelebrity endorsement cost in India: the 2026 published fee ranges, what drives a celebrity fee, how talent managers work and what to settle in the contract.
- Rates and budgetsInfluencer fees by niche in India: finance, tech, beauty, food, gaming and parentingInfluencer fees by niche in India: multipliers for finance, tech, beauty, parenting and comedy, the gaps for food and gaming, and what each niche needs.
- Rates and budgetsInfluencer marketing agency fees in India: models, what is included and how to compare quotesInfluencer marketing agency fees in India: fee models, published benchmarks (low confidence), what a fee should include and how to compare quotes line by line.
- Rates and budgetsInfluencer marketing budget planning: how to set a budget from your goalsInfluencer marketing budget planning for Indian brands: a six-step method to set a budget from your goal, three worked examples and a cost checklist.
- Rates and budgetsInfluencer rate card in India: what is in one, how to read it and a templateInfluencer rate card in India explained: what belongs on one, how to read each line, add-on levels to question, how to counter, plus a template for both sides.
- Rates and budgetsInstagram influencer rates in India: Reel, Story, post and carousel pricesInstagram influencer rates in India for 2026: what creators ask per Reel, Story set, post and carousel by tier, and what moves an Instagram quote up or down.
- Rates and budgetsMicro influencer rates in India: what creators with 10K to 100K followers chargeHow much do micro influencers charge in India? 2026 rates per Reel, Story and post for 10K to 100K creators, by follower sub-band, plus barter or paid deals.
- Rates and budgetsNano influencer rates in India: what creators under 10K followers chargeNano influencer rates in India for 2026: what creators under 10K followers charge per Reel, Story and post, how barter works, and when nano is worth the effort.
- Rates and budgetsYouTube influencer rates in India: dedicated videos, integrations and ShortsYouTube influencer rates in India for 2026: what creators ask for a dedicated video, integration and Short, how to price on views, and regional-language rates.
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