15 articles
Industry playbooks
Category-specific influencer playbooks beyond our main industry pages.
- Industry playbooksInfluencer marketing for colleges and universities in India: an admissions playbookInfluencer marketing for colleges and universities in India: admissions timing, student creators, ASCI, UGC and CCPA claim rules, budgets and a sample plan.
- Industry playbooksInfluencer marketing for film and OTT promotions in India: the release-window playbookInfluencer marketing for film and OTT promotions in India: meme pages, review creators and fan edits by release phase, age-rating rules, budgets and a plan.
- Industry playbooksInfluencer marketing for healthcare clinics in India: what the NMC rules allow, and what they do notInfluencer marketing for healthcare clinics in India under the NMC's 6 October 2026 guidelines and ASCI health rules: what is barred, what is left, budgets.
- Industry playbooksInfluencer marketing for luxury brands in India: taste, scarcity and appointments, not discount codesInfluencer marketing for luxury brands in India: cast taste-led creators, build appointment journeys, handle gifting tax and AI labelling, and budget a plan.
- Industry playbooksInfluencer marketing for marketplace sellers in India: sending creator traffic to a listing that convertsInfluencer marketing for marketplace sellers in India: prepare the listing, track creator traffic without your own site, avoid fake-review traps, set budgets.
- Industry playbooksInfluencer marketing for music launches in India: Reels audio, creators and streamsInfluencer marketing for music launches in India: how to seed a track with Reels creators, plan release week, handle audio rights and budget a sample plan.
- Industry playbooksInfluencer marketing for pet brands in India: pet parents, trials and repeat ordersInfluencer marketing for pet brands in India: pet-parent creators to cast, trial formats for repeat orders, vet and animal rules, budgets and a sample plan.
- Industry playbooksInfluencer marketing for quick-commerce brands in India: creating the order that arrives in minutesInfluencer marketing for quick-commerce brands in India: impulse formats, city-level seeding, stock readiness, urgency and price rules, budgets and a plan.
- Industry playbooksInfluencer marketing for sports brands in India: gear tests, communities and the rules around athletesInfluencer marketing for sports brands in India: coaches and club creators, gear-test formats, supplement and betting rules, budgets and a sample plan.
- Industry playbooksInfluencer marketing for coaching institutes in India: a local admissions playbookInfluencer marketing for coaching institutes in India: casting teachers and toppers, CCPA 2024 advertising rules, admission timing, budgets and a sample plan.
- Industry playbooksInfluencer marketing for home decor and furniture brands in IndiaInfluencer marketing for home decor and furniture brands in India: creators that sell, big-item loan and TDS rules, budgets by tier and a sample Diwali plan.
- Industry playbooksInfluencer marketing for hotels and resorts: an operator's guide to direct bookingsInfluencer marketing for hotels and resorts in India: casting by property type, hosting creators without losing rooms, tracking direct bookings, a sample plan.
- Industry playbooksInfluencer marketing for jewellery brands in India: trust, occasions and store visitsInfluencer marketing for jewellery brands in India: creators to cast, BIS hallmark and TDS rules for gold, festive timing, budgets and a sample Dhanteras plan.
- Industry playbooksInfluencer marketing for real estate in India: a developer's playbookInfluencer marketing for real estate in India: which creators drive site visits, RERA rules for advertising, budgets by tier and a sample launch plan.
- Industry playbooksInfluencer marketing for SaaS and B2B brands in India: a pipeline playbookInfluencer marketing for SaaS and B2B in India: which creators reach business buyers, how to track demos and pipeline, what it costs and a sample 8-week plan.
Start a campaign
Tell us what you’re selling. We’ll show you who should sell it.
Share your product, budget and timeline. Within 48 hours you get a shortlist of vetted creators, a content plan and a cost estimate, free and without obligation.
- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales