16 articles
Finding and vetting creators
Where to find the right creators, how to approach them and how to check they are real.
- Finding and vetting creatorsHow to find LinkedIn creators in India for B2B campaignsHow to find LinkedIn creators in India: search posts by your buyer's problems, check audience job titles and comments, and cost a creator by target impressions.
- Finding and vetting creatorsHow to find regional language creators in India and check they are nativeHow to find regional language creators in India: search in script and Roman spellings, use eight local routes and run a native-reader test before you shortlist.
- Finding and vetting creatorsHow to find YouTube creators in India for a brand campaignHow to find YouTube creators in India: search the way your buyer does, read channel signals that predict views, check retention and traffic, then build a sheet.
- Finding and vetting creatorsInfluencer discovery tools explained: what each kind does and how to test oneInfluencer discovery tools explained for Indian brands: five kinds by data source, eight jobs, vendor questions and a ten-creator trial. No product rankings.
- Finding and vetting creatorsInfluencer shortlist template: columns, scoring and a filled-in exampleAn influencer shortlist template for India: every column, formulas for tier, cost and verdict, scoring on the Gully Score weights, and a filled-in example.
- Finding and vetting creatorsEngagement pods explained: how to detect them and why they waste influencer budgetEngagement pods explained: what they are, the kinds on Instagram and LinkedIn, a five-test detection worksheet and why pod engagement wastes influencer budget.
- Finding and vetting creatorsHow to find influencers in India: 7 methods and a vetting checklistHow to find influencers in India: seven search methods, tool types, agency vs platform, outreach templates and a 14-point vetting checklist for brand managers.
- Finding and vetting creatorsHow to find local influencers in your city: location tags, local hashtags and neighbourhood creatorsHow to find local influencers in your city: location tags, local hashtags, neighbourhood creators, a resident check and campaign formats for India.
- Finding and vetting creatorsHow to find micro-influencers in India: where they hide and how to screen themHow to find micro-influencers in India: six search routes, six creator types, a ten-minute screen and small-city tips for brands booking 10K to 1 lakh creators.
- Finding and vetting creatorsHow to find UGC creators in India: where to look, what to test and how to briefHow to find UGC creators in India: where to look, an eight-point portfolio scorecard, a paid test shoot, a sample brief and rights to settle first.
- Finding and vetting creatorsHow to find influencers for barter collaboration: sources, signals and a pilotHow to find influencers for barter collaboration in India: five sourcing routes, signs of a yes, freebie-hunter red flags and a pilot to measure hit rate.
- Finding and vetting creatorsHow to read influencer audience insights: Instagram and YouTube screenshots, line by lineHow to read influencer audience insights: which Instagram and YouTube screens to request, healthy and weak patterns, and how to spot edited screenshots.
- Finding and vetting creatorsHow to spot fake followers and influencer fraud: a 7-step auditHow to spot fake followers and influencer fraud in India: 12 warning signs, a 7-step audit, the insights screenshots to request and contract protections.
- Finding and vetting creatorsInfluencer media kit: what to look for and the red flags that cost brands moneyHow to read an influencer media kit: what a good one contains, how to verify each number, the wording that inflates figures and a red-flag table.
- Finding and vetting creatorsInfluencer outreach message templates for paid, barter and long-term asksInfluencer outreach message templates for India: DMs and emails for paid, barter and long-term asks, follow-ups, negotiation replies and lines never to write.
- Finding and vetting creatorsInfluencer vetting checklist: a printable 100-point scorecard built on the Gully ScoreInfluencer vetting checklist for India: a printable 100-point scorecard built on the Gully Score, with three gates, instant-fail rules and a worked example.
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Share your product, budget and timeline. Within 48 hours you get a shortlist of vetted creators, a content plan and a cost estimate, free and without obligation.
- A named strategist, not a ticket queue
- Creators vetted for fake followers and brand safety
- ASCI disclosure and contracts handled
- Weekly reporting on reach, engagement and sales