14 articles
Measurement and ROI
KPIs, tracking, attribution and reporting that answer "did it work?"
- Measurement and ROIHow to evaluate influencer content quality: a scoring rubric for drafts and live postsHow to evaluate influencer content quality: five pass or fail gates, a ten-criterion 30-point rubric for drafts, a 15-point live-post score and an example.
- Measurement and ROIHow to measure Instagram Reel performance for a brand campaignHow to measure Instagram Reel performance for a brand: views, reach per follower, watch time, saves and shares, with formulas and a day 7 and day 30 routine.
- Measurement and ROIInfluencer marketing dashboard template: columns, formulas and a filled-in exampleAn influencer marketing dashboard template for Google Sheets or Excel: four tabs, every column, formulas, alert rules and a filled-in example with sample data.
- Measurement and ROISocial listening for influencer campaigns: what to track and how to read sentimentSocial listening for influencer campaigns in India: tool categories, what to track, how to code sentiment in Hinglish and regional languages, with an example.
- Measurement and ROIBrand lift in influencer marketing: surveys, search lift and holdoutsHow to measure brand lift from influencer marketing in India: survey sample sizes, branded search lift, platform lift studies and geo holdouts, with examples.
- Measurement and ROIEarned media value explained: what EMV is, why it misleads and what to use insteadEarned media value explained for Indian brands: how EMV is calculated, why one campaign can score 5x higher or lower, and better metrics to report instead.
- Measurement and ROIHow to measure influencer marketing ROI: KPIs, tracking and formulasHow to measure influencer marketing ROI in India: KPIs by goal, UTM and code tracking, ROAS and ROI formulas with a worked rupee example, and a report template.
- Measurement and ROIInfluencer campaign report template: what a good closing report containsA fill-in influencer campaign report template for brands in India: eleven sections, the proof to attach, flash and weekly formats, and a filled-in example.
- Measurement and ROIInfluencer cost per acquisition: CPA maths, break-even and worked examplesHow to calculate influencer cost per acquisition in India: CPA and CAC formulas, break-even CPA, creator-level sample sizes and labelled worked examples.
- Measurement and ROIInfluencer marketing attribution: last click, codes, MMPs and incrementalityInfluencer marketing attribution in India compared: last click, codes, surveys, MMPs and incrementality tests, with a worked reconciliation and honest limits.
- Measurement and ROIInfluencer marketing KPIs: what to measure for each campaign goalInfluencer marketing KPIs for India by goal: awareness, consideration, conversion, creator ads and retention, with formulas, target-setting steps, a scorecard.
- Measurement and ROIInstagram engagement rate benchmarks in India: what counts as goodInstagram engagement rate benchmarks for India by follower tier and city tier, three formulas, Reels views per follower and honest caveats on data quality.
- Measurement and ROITrack influencer sales with discount codes: design, leakage and limitsHow to track influencer sales with discount codes in India: code design, discount maths, coupon-site leakage and what code attribution cannot prove.
- Measurement and ROIUTM links for influencer campaigns: naming, builder and GA4 reportingHow to use UTM links for influencer campaigns in India: naming conventions, a UTM builder table, link tests and GA4 reports that rank every creator and post.
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